Digital Transformation for Charities

For charities, digital transformation is about more than just new technology. It’s about changing how a charity works in telling its stories, raises money and delivers value. It’s about providing a better experience for everyone involved such as volunteers, supporters and customers of services.

These charities that have embraced digital technology can now run more efficiently, keep and analyse data more safely and offer better services for their beneficiaries. They can also use their data to highlight any areas that need improvement. This will increase trust and transparency which will result in increased donations and a greater engagement of the general public.

A recent survey of leaders of charities revealed that a large number of charities struggle to overcome the obstacles to digital transformation. In particular, funding was seen as the biggest hurdle with 40% of charities stating they need more funds to purchase software and devices. Another major challenge is training staff and volunteers, with 38% requiring more training to assist their organization transition to digital. Finally, many charities struggle to keep a balance between the demands of digital transformation and the work of their service users.

It is important to keep in mind that digital technology does not require a lot of money. There are plenty of low-cost options, like free online classes and workshops. Additionally it’s a great idea to utilize the talents and networks of employees or volunteers.

If a nonprofit organization is trying to make their digital presence more effective, it’s crucial to create a well-designed website that can act as the basis for their other digital services. This could include a social media strategy that can promote fundraising efforts and increase engagement as well as a platform for content which can be used to create engaging content that speaks directly to their target audience.

Additionally an organization can begin to develop their digital services efficiently possible using software that allows them to automate processes and create more effective outcomes for their target audience. A digital health and wellness platform such as Medli for instance lets charities collect real-world data from patients through an app. Then they can use this information to uncover insights that will improve healthcare.

The future is bright for charities that take on the challenges of the digital transformation. They will be able deliver on their goals and raise more funds. This will allow them to serve their beneficiaries. With this in mind, it’s crucial for charities to be on the lookout for new trends in digital transformation to be prepared when it’s time to implement the change. If you’re interested in transforming your charity’s digital strategy contact us to speak with one of our experts today!